In this age of rapid technological advancement, the world of marketing is seeing many changes. Digital marketing is now essential in order to keep up with the changing times, and the biggest trend in digital marketing is going mobile.
Fun Facts about Digital Marketing
- In the last 6 months email opened by mobile devices increased 80% worldwide.
- Emails with no subject line were 8% more likely to be opened than those with.
- 85% would prefer leaving their email address for an e-book than a tweet.
- 42% of consumers say familiarity with the sender’s name influences whether or not they will open a promotional email.
[Read More: What Types of Blogs Earn the Most Money?]
- Blogs have 63% more influence over purchasing decisions than the newspaper.
- Companies that blog more than 15 times per month get 5 times the traffic
- The average length of a top ten page has 2000 words.
- If a post is longer than 1,500 words it will likely have 68.1% more tweets and 22.6% more Facebook likes.
- Articles with photographs receive 94% more views.
- Infographics allow companies to grow by 12% on average.
- Videos receive 267% more links than other posts.
- 58% of people will stop watching a video within the first 90 seconds.
- 20% of visitors read text on your page, 80% will watch a video.
- A prospective customer is 144% more likely to buy when there’s a product video featured.
- 50% of all searches begin on a mobile device.
- 88% of mobile searches are for local businesses.
- 46% of adults prefer to use their mobile devices to search for items before purchasing them over their desktops or laptops.
- Mobile traffic has a growth rate of 125%, desktop traffic is growing at a rate of 12%.
- By 2018 6.2 million people will have mobile devices.
Why is Digital Marketing Important for Your Business?
With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. Brick-and-mortar businesses are either changing their business models to an online one or beefing up existing marketing efforts with digital marketing strategies – in an attempt to capture a growing and very lucrative online marketplace.
For it is the process of attracting targeted audiences online that will spell the difference between a successful thriving business – and a failed one. Even if you receive tons of daily traffic to your website, they would not amount to anything unless they convert to leads or sales. In the digital arena where business and commerce are heading to, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even business growth.
[Read More: How To Get Facebook Lead Ads To Email Using Zapier]
Reasons Why Digital Marketing is Important
More Cost Effective
It is more cost-effective than traditional marketing. This is especially important for small businesses as they don’t have many resources or a lot of capital. New media can provide you with a cheaper and more effective advertising channel.
Use Content to Connect with Customers
Using digital content either sponsored or free allows you to connect with consumers much more effectively than billboards, direct mail or PR campaigns. The strength of your online presence now directly linked to the success of your business.
Cater to the Mobile Consumer
Technology has evolved so much that mobile gadgets are no longer considered mere alternatives to personal computers or laptops. 91% of adults in the US alone always have their mobile devices within reaching distance and regularly use them to browse the internet. The largest group of consumers is using their mobile devices daily, so it’s essential that you use a marketing solution that targets these devices properly.
Realize Higher ROI and Revenue
By increasing your digital outreach, you can increase your revenue. The more data that you can extract from your outreach campaigns, the better your predictions and subsequently ROI will be!
Track Your Customer’s Journey
Using analytics services like Google Analytics, you will be able to monitor all your customer’s actions, preferences and get a better insight into their behavior. Analytics allow you to build the persona of your customer so that you can offer them the perfect experience.
If you have an online business and you are marketing products and services online, you can easily measure your success by incoming traffic that gets converted into subscribers, leads or sales and this way you can calculate and improve your conversion rates.
Encourage Social Media Engagement
If you want your company to grow, you can acquire new clients using various social media channels. Make sure always to target your customers based on their interests, ages, and country. This way, you will be able to better interact with them and encourage engagement through digital media.
Get More Likes
Some people underestimate the importance of social media as part of their digital marketing campaign. The more “Facebook likes” or “tweets” you get, the more your company can grow and build trust and credibility with your customers. It can also bring traffic to your website if you use these channels to inform your followers about discounts, new products, blog posts and company news, etc.
Get Ahead of Your Competitors
Most business has already given up traditional advertising methods and focus instead on Google Adwords, SEO or Social Media. With so many competitors out there it is very difficult to market your small business and get ahead of the pack. But, you can use Google Alerts to get a better idea of where your competitors stand. You can monitor their marketing strategies or products so you can learn things that could improve your own business.
Earn People’s Trust
Digital marketing grows from social proof, social media signals and real testimonials from clients who have previously used, joined, purchased or availed of a service or product marketed by your business. Most clients would trust a service or a product when people they know give positive feedback or information about a particular brand. So good recommendation by an individual with a strong following on Facebook or Twitter could make or break your business.
Steps to Create a Perfect Digital Marketing Strategy
Get started on Instagram
If you haven’t started an Instagram account for your business, what are you waiting for? The younger generation has flocked to this social media platform with over 700 million monthly active users. Advertisers are getting more of an opportunity to share their content through filtered photos. Instagram is one of the most natural ways to share content for your brand.
The average cost per click on Yahoo! Bing was 10% to 24% lower than on Google AdWords. A lower cost per click can yield a lower cost per acquisition, which is the exact reason why you should start taking the search network seriously that receives 11.6% of the market share this upcoming year.
[Read More: 5 Ways to Improve Your AdWords CTR]
If you are in an expensive industry in the pay per click world like the legal profession, insurance industry or medical field, having a lower cost per click can help with a profitable PPC campaign.
Facebook Lookalike Audience
What exactly is a Facebook Lookalike Audience and how does it fit into your digital marketing strategy? According to Facebook, Lookalike audiences let you reach new people who are likely to be interested in your business because they’re similar to a customer list you care about. When you use Custom Audiences, you can choose to create a lookalike audience that targets people who are similar to your Custom Audience list.
[Read More: How To Get Facebook Lead Ads To Email Using Zapier]
Let’s say you have an email marketing database over 5,000 contacts and are in the heating and cooling industry. You can upload this onto Facebook’s advertising platform and target the EXACT demographic similar to your existing customers! This is a neat feature that advertisers should at least test during the upcoming year.
Paid Promotion on Facebook
Adding just $5.00 in promotion to selected Facebook posts will drastically increase your interaction. You’ll start to notice a major spike in communication when you boost your post for a small budget. With Facebook’s Edgerank Algorithm, the likelihood for a business to appear high in the news feed is less likely. This is why you should focus on posts that can yield the best results and boost them for a small budget.
If you are a business that only sends out one email blast per month, starts doubling this number and send out at least two per month. Nordstrom sends out multiple email blasts EACH DAY! If you have compelling content that would be informative to the subscribers on your email list, tell them about it via email communications.
According to the recent survey, email marketing remains the best digital channel for ROI. Start strategizing heavily as to how you will make this part of your digital marketing strategy for the next year!
There has been a lot of frustration amongst marketers over all of the advertising that various social media channels are forcing businesses to partake in. Luckily, Twitter is still a great platform where you can grow your following organically. Start searching for hashtags within your industry and reaching out to users in this fashion. Compliment someone on Twitter about a blog post that they wrote. Begin asking questions related to your #HashTag. The result will be more interaction and core following of people who are interested in your content! There is a reason why Twitter has nearly 1 billion registered users! Start reaching your target audience via tweets through the perfect Twitter outreach strategy.
If you are a social media marketer and have not taken advantage of display advertising on Facebook, you are missing an outstanding opportunity. Not only will this yield one of the highest return on investments for your clients, it will help with brand exposure, lead to better conversion rates and provide a flexible budget which will lead to a more effective strategy.
An apartment community in Columbus implemented beautiful graphics with relevant messaging for one of its apartment communities for Facebook re-marketing. When someone would drop off of their website and visit Facebook, this messaging would follow them around. This resulted in a 33% uptick in conversion for their Polaris Apartments community!
Start seeing an uptick in conversion by implementing a Facebook re-marketing strategy.
We like to refer to blog content as the match that starts the fire. When you write a compelling blog, it has the potential to rank well organically in the search engines. 80% of daily blog visits are new so this is a great driver of new website traffic! Additionally, a blog can serve as content for a Facebook and Twitter post as well as a teaser for an email marketing campaign. By creating better blog content, your web traffic will increase and your content will become more compelling.
This strategy might not gain you that much interaction on your social media posts. This social media platform plays a crucial role in search engine optimization on the localized level, which makes this a must for marketers.
The more reviews you get, the more content you post onto your page and the more followers you obtain – the higher the likelihood that you will start ranking well for localized search terms.
Did you know that Google owns YouTube? By implementing videos into your online marketing mix, you can start to get search engine exposure for the videos that you upload onto YouTube! There are a lot of great tricks to obtain more video SEO Exposure. Choosing a proper title tag, uploading a transcript and embedding the YouTube video are just some of the tricks for optimal SEO exposure. Online video should definitely be included in your digital marketing strategy as this form of rich media can be a game changer in terms of publicity for your company. People will interpret your YouTube videos that you are taking your marketing initiatives very seriously!
Implement Digital Marketing Strategies Now!
The tips mentioned above will definitely help you plan and design an effective and result driven digital marketing strategy in 2018. Stay tuned with Kranthi & JNTU World to know more about digital marketing tips and tricks!